5 Messaging Mistakes You Can’t Afford to Make

MASA’S Virtual Series
Lunch and Learn
Tuesday, September 15, 2020
12:00PM-1:00PM Eastern
with Henna Pryor, Pryority Group
Good sales messaging is not a “nice to have” in the recruiting process, it’s a non-negotiable – the recruiting and sales process cannot start without it.
Bad messaging kills your sales. Good messaging makes you money in your recruiting business.
In this webinar, we’ll answer the question: Are you making these 5 writing mistakes in your recruiting business?
  • You sound like a robot
  • Your writing is too self-centered
  • You focus on features, not benefits
  • Subject lines are an afterthought
  • You don’t begin with the end in mind
This webinar is *free* for MASA members.
$29 for nonmembers
Not a member? Join today! MASA is offering discounted membership dues of just $175 for the remainder of 2020!

Henna Pryor, President and Founder of Pryority Group, is a 14 year top-performing
recruiter turned ICF-Certified Executive Coach and Recruitment Trainer. She is also
the creator of The Recruiter’s Copy Clinic, the nation’s first sales messaging and copywriting
masterclass exclusively for recruiting and staffing professionals.

She was a perennial award-winner throughout her recruitment career and has been featured
in publications like Forbes, Monster, Glassdoor, Real Simple, Fast Company, and many more.

She currently spends her days coaching and training recruiting professionals(from firms
ranging from small to Fortune 50) in order to measurably transform their businesses and increase revenues.

When not helping recruiters get out of their own way, Henna enjoys traveling the world with her
husband and two school-aged kids, testing the next great restaurant in the Philly/DE metro area,
going to see live music, working out, being the social-event planner amongst her group of friends,
and hunting down a good piece of chocolate at any hour of the day. (It’s never too early for a Ghirardelli dark square.)

Learn more about Henna at www.pryoritygroup.com, and please say hi while you’re at it.